BUILT FROM INSIDE HOSPITALITY
Hospitality strategy grounded in operational reality.
The Found in Character is built on hands-on experience across hospitality operations, management and ownership, from serving guests and leading teams to managing the commercial and operational realities behind the experience.
That perspective shapes our approach to digital strategy. We look beyond how a property presents itself and consider how the online promise connects with what operations can genuinely deliver.
The result is strategy designed around the whole journey: from discovery and decision to experience and memory.
Hospitality experience since 2019 · Operations · Management · Ownership · Guest Experience
FOUNDER
Harry Michael has worked in hospitality since 2019, across frontline service, team leadership, management and independent business ownership.
Having experienced hospitality from both the guest-facing and operational sides, he understands the gap that can emerge between what a business genuinely delivers and how effectively it communicates that value before a guest arrives.
He founded The Found in Character to bring that operational perspective into digital hospitality strategy, helping independent properties identify what makes them worth choosing and communicate that distinction more clearly from discovery and decision through experience and memory.
READY TO LOOK AT YOUR PROPERTY?
Start with the property, not a predetermined service.
If something in your digital presence feels unclear, or you want an outside perspective, tell us a little about the property. We'll review what you share and recommend the most appropriate starting point.